Adworld2010互动营销世界 简介

    大中华区一年一度规模最大的网络广告与互动营销盛典——Adworld互动营销世界(第7届)将于2010年1月在北京举行。由于业界各方踊跃参与自发行动,加之主办方向所有企业、机构开放Adworld资源,Adworld成为大中华区互动营销领域最大开放交流平台、权威风向标、国际化专业交流合作平台。
    本届盛会主题为:“复苏:赢销方略与竞合之道”。与会人士将汇聚北京,共同分享成功案例、分析市场走向、制定投放计划、确定营销方略、发展合作伙伴、构建营销平台、促成新年合作。
    Adworld2010互动营销世界期间,主办方组织10个交流区间的核心活动。这10个区间聚焦的热点主题分别是: AD100网络广告年度百人风云会、Adworld Awards金赢销盛典、Hotspot Networking国际热点连线论坛、High-level Dialogue中国高层对话论坛、Video Marketing视频营销论坛、Mobile Media & wireless Marketing移动新媒体与无线营销论坛、E-business电子商务与网络营销论坛、Social Media & WOM社区媒体与口碑营销、Effective Precision & ROI效果精准与ROI、Top Case Study年度成功案例分享。
    资源共享,自下而上,充分参与的i-club Who联网达人会将成为Adworld最大特色,来自不同企业、机构组织的12场主题沙龙与聚会活动将同期同地举行。这12场专题沙龙与聚会活动的主题分别涉及:Build Commonweal Brands品牌公益、Newcomers新公司、Micro Communications微传播、Wet Marketing湿营销、Measurement & Web Analytics Web测量分析、Ad Networks广告网络、Open Platform开放平台、Technology Power技术动力、SEO&SEM搜索营销、Rich Media富媒体、Effectiveness & optimization效果优化、Internet Finance网络金融。i-club Who联网达人会既可谓是兴趣小组,又是商务交流合作SNS。
    在中国互联网协会、广告主协会的指导下, Adworld互动营销世界(www.adworld.org.cn)已经成为中国市场品牌性、标志性的互动营销年度盛典,迄今为止已经连续成功地举办了7届。本届盛会主题为“复苏:赢销方略与竞合之道”。与会人士将汇聚北京,共同分享成功案例、分析市场走向、制定投放计划、确定营销方略、发展合作伙伴、构建营销平台、促成新年合作。中国互联网监测研究权威机构DCCI互联网数据中心作为主办单位,在此期间也将披露《2009-2010中国网络广告市场报告》、《2009-2010中国市场品牌传播监测报告》、《2009-2010中国市场网络媒介监测报告》、《2009-2010中国互联网受众年度研究报告》等重要年度市场数据。
    Adworld,大中华区本地资源最为广阔深厚,同时国际化程度最高的开放交流平台,Adworld互动营销世界是业者的年度市场起点(Starting Point @ The Annual Event of digital Marketing),同时也是聚合业界关键人群,分享市场关键信息,寻找赢销关键节点的标志性品牌盛典(Share Key information and Seek Key Points Among Key People at the Key Moment)。

    The 7th Adworld, Adworld 2010 will be held in Beijing in January 2010. Adworld has become the largest open exchange platform in the digital marketing area in Greater China thanks to the active and voluntary participation of various institutions in the industry, and resources opened by the organizer to all corporations and institutions. Adworld has become an authoritative “weather-vane” and a professional international exchange and cooperation platform.

    The theme of Adworld 2010 is “Win Marketing Strategy and Co-petition Way under Recovery.” Participants will gather in Beijing to share successful cases, analyze market trends, formulate placement plans, confirm marketing strategies, develop partners, establish marketing platforms and promote cooperation in the next year.

    At the Adworld 2010 event, the organizer will organize core activities in 10 exchange areas. Hot topics in the 10 areas include: AD100 \ Adworld Awards \ Hotspot Networking \ High-level Dialogue \ Video Marketing \ Mobile Media & Wireless Marketing \ E-business\ Social Media & WOW \ Effective Precision & ROI and Top Case Study.

    As the largest annual event for online advertising and digital marketing in Greater China, Adworld Guided by the Internet Society of China and the China Association of National Advertisers, Adworld has become China’s brand and landmark annual ceremony in the digital marketing arena. As the organizer, the Data Center of China Internet (DCCI), China’s Internet monitoring and research authority, will also release important annual market data during Adworld 2010, including a 2009-2010 China Online Advertising Market report, a 2009-2010 China Market Brand Transmission Monitoring Report, a 2009-2010 China Market Network Media Monitoring Report, and a 2009-2010 China Internet User Annual Research Report.

 

   

DCCI互联网数据中心
DCCI Data Center Of China Internet
互联网监测研究权威机构&数据平台
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